Distribution and Circulation
The average circulation of a standard issue of the Polish Business Magazines amounts for 45 000 copies. Occasionally happen larger editions with more than 50 000 copies. Circulations lower than 35 000 copies are exceptionally rare. As soon as at the concept stage of the upcoming issue, we plan how many copies should be printed. Doing that we take into account potential readers of such an edition. We know how to accurately estimate this number based on the size of events (e. g. trade shows or conferences), where the issue will be distributed. Accidentally, throughout the year we provide imprints of a given edition, if we get notified that such an action is necessary.
The distribution of the Polish Business Magazine is carried out in an unorthodox way. We put a strong emphasis on efficiency. That is why we are present on more than eighty events every year, all over the world. These events are the most important and popular trade shows, exhibitions, conferences and other meetings associated somehow with business and the industry. We have our stands on such events, often special shelves in press (media) centers as we have signed a lot of agreements with largest fairs organizers. Thanks to this, our magazine reaches all participants (exhibitors) and most active and interested guests of selected trade shows. Apart from that, the Polish Business Magazine is distributed through the diplomatic posts of the Republic of Poland, which we try to regularly provide with current editions. We also send our magazine to chambers of commerce and other trade organizations, business associations as well as tourism boards, science committees, cultural movements and student unions. Thus we are present in 63 states! And we are the only Polish enterprise that has a stable distribution platform and the solid network of international contacts. This model od distribution has been built for 22 years and it is the reason of our success.
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